On August 24th, Deng Chenghao, the CEO of Deep Blue Automobile, posted on his personal Weibo regarding the delay in the delivery of Deep Blue S07, stating: “After the launch of S07, the entire supply chain has entered full-load production. Indeed, the battery of 285km has been limited by production capacity, and production has been significantly affected. Currently, models with a range of 285km have begun to be produced on the assembly line successively, and it is expected that they will be gradually dispatched and delivered in the next ten days.” Additionally, he also stated that the official side is stepping up production, and for all orders that exceed the expected delivery date, compensation will be made according to the five major commitment standards for delayed delivery.
Yesterday afternoon, the official also issued a notice on the compensation policy for the delayed delivery of S07. As can be seen from the content of the notice issued by the official, for the situation of delayed delivery caused by non-customer reasons, Deep Blue Automobile promises to implement a compensation policy for delayed delivery. The compensation standard is 120 yuan per day, and the cumulative compensation amount is capped at 10,000 yuan. The number of days for delayed compensation is calculated from the day after the latest expected delivery date until the date when the user is notified to pick up the vehicle.
Relevant information shows that Deep Blue S07 was launched on July 25th. The new car is positioned as a medium-sized SUV and a total of 10 models were launched, with the price range being 149,900 – 212,900 yuan. The new car can actually be regarded as a facelift model of Deep Blue S7. In terms of power, it offers two versions: pure electric and extended-range. The high-end model is equipped with the Huawei ADS SE version intelligent driving system. In terms of appearance, it is basically the same as Deep Blue S7. The front face is equipped with a closed grille, and on both sides are sharp split headlight groups, making the front of the car highly recognizable.
On the side of the body, a crossover SUV styling design is adopted. The body uses a large number of broken line decorations to greatly enhance the three-dimensional sense of the vehicle as a whole. In terms of body size, the length, width, and height are 4750/1930/1625 mm respectively, and the wheelbase is 2900 mm. In terms of power, it offers two power system options: pure electric and extended-range. Among them, the extended-range version is equipped with a 95-horsepower 1.5L range extender, and the maximum power of the motor is 238 horsepower and 258 horsepower respectively. The CLTC pure electric cruising range is 215km and 285km respectively, and the comprehensive cruising range is 1130km and 1200km respectively; the maximum power of the motor of the pure electric version is 258 horsepower, and the CLTC cruising range is 520km.
It is worth noting that at the new car launch event, Deng Chenghao once stated that the new car would be delivered on August 15th. However, nearly 10 days have passed now, and the new car has not been delivered yet. The 285-kilometer model mentioned by Deng Chenghao on Weibo is the 285Max extended-range version of Deep Blue S07. The official guide price of the new car is 199,900 yuan, and this model is equipped with the Huawei ADS intelligent driving assistance system. The Auto Industry Focus observed on the Black Cat Complaint Platform that not only the delivery of the Deep Blue S07 285km model was complained about being delayed, but also some netizens complained on the Black Cat Complaint Platform that the delivery of the Deep Blue S07 200max extended-range version they purchased was also delayed.
This netizen posted that he placed an order on July 28th. Later, because the loan of the lender was not approved and the loan was changed to another person. The manufacturer said that the name of the vehicle owner needed to be changed to receive the loan and pick up the car. It was said on August 2nd that it could be done in 2-3 days. But then it was said that it would take 15 days. It was said on August 16th that it would be ready next Tuesday. But on August 20th, it was replied that there was no guarantee, and it needed to be delayed indefinitely. The delivery time of Deep Blue Automobile keeps changing, and the entire process service is extremely slow. For this netizen’s complaint, the official also responded on the complaint platform, stating that they would contact and handle it as soon as possible.
Information shows that Deep Blue Automobile is a new energy vehicle brand released by Changan Automobile on April 13th, 2022. Currently available models include Deep Blue SL03, Deep Blue S7, Deep Blue G318, Deep Blue S07, and other models. According to the official plan, subsequent models such as Deep Blue L07, C518, C857, and D587 will also be launched. Among them, the official pictures of the L07 model were released by the official as early as May this year. This car is a product of the deep cooperation between Deep Blue Automobile and Huawei, focusing on intelligent technology, and will subsequently be equipped with Huawei’s intelligent driving solution. According to the official product launch rhythm, the new car will be launched within the year.
This year, the official annual sales target is set at 280,000 units. As of now, from January to July, the cumulative sales of Deep Blue Automobile was 100,579 units. With the subsequent launch of new products of Deep Blue Automobile, it is expected that sales will further increase. With the increase in sales, efforts also need to be made in delivery. Otherwise, the delay in delivery can easily cause a bad car purchase experience for users, thereby reducing consumers’ purchase desire.
