On August 25th, the Nezha S shooting brake model was officially launched. The new car has launched a total of 6 models, with the price range from 159,900 to 209,900 yuan. It is understood that the new car is built based on the 2.0 version of the Shanhai platform, offering two power systems: pure electric version and extended-range version. It will also provide exclusive exterior and interior color schemes. It is worth mentioning that the pre-sale price of the pure electric version with the 800V architecture was also announced at this launch event, which is 189,900 yuan.
In terms of appearance, the front face design of the Nezha S shooting brake is consistent with the sedan version of the Nezha S. The front face adopts a closed design, with a luminous LOGO emblem embedded in the center of the vehicle head. Large-sized vents are equipped on both sides, and a rhombic grille is below. At the same time, the high-end models will also be equipped with lidar on the roof. The vehicle adopts an elongated LED daytime running light group, and the low and high beam light groups that integrate with the triangular ventilation opening of the front bumper are below. In addition, the vehicle will also provide exclusive blackening kits for selection.
On the side of the vehicle body, the new car has a smooth shape and is designed with a double waistline method. Combined with the diving shape of the engine cover, the entire vehicle is highly dynamic. An additional camera is deliberately added at the front fender, and the side body of the vehicle is equipped with hidden door handles. At the rear of the vehicle, the new car’s rear part adopts the popular through-type taillight group. The lamp groups on both sides present a C-shaped shape. Combined with the large slip-back shape of the rear of the vehicle, the overall sportiness is very strong. In terms of size, the new car has a length, width, and height of 4980/1980/1450mm respectively, with a wheelbase of 2980mm. It is positioned as a medium and large sedan, and its overall size is comparable to that of the Zeekr 001 and can be regarded as a substitute for the Zeekr 001.
At the rear of the vehicle, the new car is equipped with a roof spoiler and through-type taillights, further stretching the horizontal visual effect. In addition, the rear bumper of the vehicle adopts a relatively simple design, with a strong overall three-dimensional sense, and the rear shape is relatively plump. In addition, the roof luggage rack, according to the official statement, has a dynamic load capacity of up to 100kg.
In terms of the interior, the Nezha S shooting brake continues the minimalist design style of the three-box version of the Nezha S, offering two colors to choose from: Iron Knight Gray and Assassin Black. The new car is equipped with a 17.6-inch ultra-thin 2.5K LTPS central control large screen, a three-spoke flat-bottom multi-functional steering wheel, a 怀挡式 gearshift, and a 49-inch AR-HUD, creating a strong technological atmosphere. In addition, the new car will also be equipped with a 1.47㎡ panoramic sunroof. The official said that its UV isolation can reach 99.9%.
In terms of configuration, the Nezha S shooting brake is standardly equipped with the Qualcomm Snapdragon 8155 chip, seat heating for the entire vehicle, the NETA AD intelligent driving assistance system, a panoramic heat-insulating sunroof, a luggage compartment power component, wireless mobile phone charging, and rear air conditioning outlets. The medium and high-end models are also equipped with luxurious configurations such as a 6.5L vehicle-mounted refrigerator, a vehicle-mounted fragrance system, front seat heating/ventilation/massage/welcome, a dual-matching interior of genuine leather and suede fabric, an OMS for the entire cabin camera, rear privacy glass, and multi-color ambient lights.
In terms of power, the Nezha S shooting brake offers optional extended-range and pure electric models. The extended-range model is equipped with the Haozhi 2.0 super extended-range system, equipped with a 1.5L four-cylinder extender, with a maximum power of 95 horsepower. The single motor can output a maximum power of 272 horsepower and is matched with a 43.88kWh battery pack. The CLTC pure electric range is 300km, and the comprehensive range is 1200km. The pure electric version of the Nezha S shooting brake provides rear-wheel drive and four-wheel drive models. The maximum power of the rear-wheel drive model is 250kW; the maximum power of the dual-motor four-wheel drive form is 503 horsepower, and the acceleration time from 0 to 100km/h is 3.9 seconds. In addition, the pure electric version also provides a 91kWh battery pack, and the pure electric range is 640km. In terms of suspension, the Nezha S shooting brake is consistent with the sedan version of the Nezha S, both adopting the front double wishbone independent suspension and cooperating with the rear five-link independent suspension.
Judging from the current market situation, after the launch of the Nezha S shooting brake, it will compete with models such as the BYD Seal 07 DM-i, Changan Qiyuan A07, Dongfeng Yipai eπ007, Honda Accord, and Toyota Camry. The overall competition pattern is very fierce, not only competing on price but also on technology, design, and marketing. Judging from the price of the Nezha S shooting brake, it does not have much advantage compared to the above competing models. Its prominent highlight lies in adopting the design style of a station wagon, filling the market gap of shooting brakes within 200,000 yuan. The competing models in comparison are the NIO ET5T and Zeekr 001. In contrast, the Nezha S has a more cost-effective advantage, and the addition of the extended-range version also solves the problem of range anxiety, providing a better choice for those station wagon enthusiasts who are passionate about traveling far and wide.
However, the performance of shooting brakes and station wagons in the domestic market is relatively mediocre. Of course, the Zeekr 001 is a special case, with a cumulative sales volume of 63,903 units in the first seven months of 2024, while the NIO ET5T is 26,296 units. Compared to the above two models, the brand recognition of Nezha Automobile is lower, so the corresponding sales volume should not be very optimistic. In addition, the performance of the three-box version of the Nezha S is also mediocre at present, with a cumulative sales volume of only 7,491 units in the first seven months of 2024. Now, with the launch of the Nezha S shooting brake, whether it can break this situation remains to be seen.
