On July 25, a topic about #Woman said the new car spontaneously combusted and the manufacturer pried off the car logo at the first time# simultaneously topped the hot search positions on Weibo, Baidu, and Douyin platforms at the same time, which can be said to have attracted the attention of the whole network. As of the time of sending the manuscript, the number of reads of this topic on Weibo has reached 2.085 million times, and the interaction volume is also as high as 1,386 times.
According to the video exposed on the Internet, a woman from a certain car rental company in Hangzhou, Zhejiang, disclosed to the media that her company bought 10 cars from Arcfox in May and rented them to other companies for use. Among them, one car caught fire during the use process yesterday afternoon. Then the driver contacted the firefighters, and after the firefighters arrived, they extinguished the fire, and the employees of the manufacturer also arrived at the scene. But without the owner’s permission, they removed the car logo and parts without authorization. In addition, the woman also revealed that the cause of the current vehicle spontaneous combustion has not been qualitatively investigated, and it is not known what the reason for the spontaneous combustion is. But at that time, the staff who came did not listen to persuasion and still continued to pry the car logo.
For this operation of the Arcfox staff, the woman said that she could not accept this attitude, and this incident also made her have doubts about the safety of Arcfox vehicles, and hoped that the manufacturer could publicly apologize to her company. In addition, an informed source disclosed to the media that after the vehicle spontaneously combusted, the manufacturer was contacted, but the people of the manufacturer deducted the logo as soon as they came up, and all the logos on the front, back, and even the tires were deducted. At present, for this matter, it has been reported to the police for handling.
From the video, it can be seen that the body of the car on fire is covered by a black cloth, and there is a staff member in front of the car head who seems to be knocking and prying at the car logo on the car head with a hammer and other actions.
In response to this matter, it has also triggered heated discussions among the vast number of netizens. Some netizens commented and said: In the face of such a major product safety issue, the owner’s first reaction is to seek the explanation and assistance of the manufacturer, which is a very normal demand. However, the reaction of the manufacturer is rather surprising. Instead of immediately starting a crisis response mechanism, it tries to maintain the brand image by covering up the facts. The attitude of the manufacturer is like finding that the problem is not rushing to solve, but rather busy covering the shame cloth and wanting to cover the matter tightly. Some netizens also pointed out: Removing the car logo and covering the car cover have already become important means for large and small car manufacturers to deal with public opinion, after all, the trend of these public opinions is very easy to develop in a direction that is not conducive to the enterprise. Of course, some netizens also pointed out that the staff who came over may not be deducting the logo, but to open the front engine cover.
As the incident continued to ferment, in the afternoon, Arcfox also officially released an explanation of the incident through Weibo to respond.
In the explanation, the official said: After the accident occurred, Arcfox attached great importance to it, and the local staff rushed to the scene at the first time to communicate with the users to understand and cooperate with the aftermath work. And it has also cooperated with the fire department to extinguish the fire at the first time, and there were no casualties on the scene. After preliminary investigation on the scene and combined with the background data, it was found that the data such as the voltage, temperature and insulation of the vehicle power battery were normal before the fire occurred. After the fire was extinguished, no abnormalities were found in the vehicle power battery, and there was no sign of burning. The specific cause of the fire is being investigated by the fire department, and Arcfox will announce the identification result at the first time.
At the same time, in response to the behaviors such as covering the black cloth and pri
