On August 2, a video about Seres and NIO cars catching fire together circulated on the Internet.
It is understood that the incident occurred in Chengdu yesterday. As can be seen from the exposed video, two vehicles caught fire in the street. One of the white electric vehicles was covered with a black cloth. Some people at the scene disclosed to the media that after the firefighters put out the fire, the white vehicle was covered with a black cloth. At the same time, it was also disclosed that the white vehicle was parked there and spontaneously combusted first, and then ignited the car next to it. As can be seen from the pictures exposed on the Internet, the white electric vehicle is Seres SF5, and the one next to it is NIO.
In response to this matter, some media contacted the Seres customer service, and its response said: There is no feedback on this event for the time being. The covering of the black cloth at the scene may be a process of rescue. Because it involves the privacy of users, if there is a result, it is not convenient to feedback, but major events will be announced.
In fact, it is not uncommon for such events of black cloth covering for auto companies. A few days ago, it was exposed that Arcfox’s new car had a spontaneous combustion, and the behavior of the auto company’s staff to remove the car logo and cover the black cloth after arriving at the scene. At that time, in response to the matter of covering the black cloth after picking the logo, Arcfox responded and apologized.
The official said: In the process of handling the accident, due to the improper handling behavior of the staff, it has brought a very bad feeling to the car owner and the friends who care about Arcfox. Arcfox expresses sincere apologies here. We will strengthen internal management and training and resolutely prevent the recurrence of such improper behavior. Welcome friends of the majority of users to supervise.
Unexpectedly, not long after the incident of Arcfox covering the black cloth, now Seres is also rumored to have the behavior of covering the black cloth. In this regard, some netizens commented: The attention of domestic new energy vehicles is very high, and even normal scratches can be led by the rhythm, and it is really helpless to cover. Some netizens also commented: I can’t understand the behavior of auto companies covering the black cloth.
It is worth mentioning that with the rapid development of the automotive industry, consumers’ awareness of rights protection is also continuously improving. After some consumers have problems with their vehicles, they will also carry out rights protection in some places such as auto shows and 4S stores. It is precisely because of the frequent occurrence of vehicle rights protection events that auto companies also have some handling methods for rights protection events. Of course, for the brand side, this kind of operation method of covering the black cloth can indeed temporarily control the scene to a certain extent, but this does not really solve the problem. As an auto company, it may be more popular with users to adopt an information transparent and responsible attitude to investigate the event.
The data shows: The vehicle involved in this matter is Seres SF5. This car was launched in April 2019 and is the first product of Huawei Smart Selection Automobile jointly launched by Huawei and Seres. The new car is positioned as a high-performance electric drive sports car SUV, and the subsidized price is 278,000 – 458,000 yuan. Although it is backed by Huawei, but earlier because of the low popularity, the sales volume of this car after its listing is not noticeable. The data shows: The cumulative sales volume of Seres SF5 in 2020 is 732 vehicles.
