On the evening of July 25, the brand-new model Song L DM-i under BYD’s Dynasty Network and the new model Song PLUS DM-i under the Ocean Network were officially launched. Both Song L DM-i and Song PLUS DM-i have launched 5 models, and the price range is both 135,800 – 175,800 yuan. The biggest highlight of the two models is that they are equipped with BYD’s fifth-generation DM hybrid technology.
Song L DM-i is a brand-new model under BYD’s Dynasty Network, positioned as a medium-sized plug-in hybrid SUV and equipped with BYD DM 5.0 technology. In terms of appearance, the new car continues the front face design style of the Dynasty family. A silver chrome trim is inlaid with the “Song” logo, and the chrome trim extends to the front headlights. The blackened and slender front headlight group contains two LED light sources and is supplemented with chrome decoration, with extremely high overall recognition. The lower part adopts a hexagonal large-mouth central grid, which is internally supplemented with horizontal dot-matrix chrome decoration, combined with an exaggerated air intake design, and the overall visual layering sense is extremely rich.
On the side of the body, the new car adopts the SUV crossover design style, is equipped with a hidden door handle, and the wheel eyebrows and the lower part of the door are blackened. The rear window adopts a privacy glass design. In terms of dimensions, the new car has a length, width and height of 4780/1898/1670 mm respectively, and a wheelbase of 2782 mm, positioned as a medium-sized SUV. In the rear part of the car, the overall shape of the new car is relatively full. The taillights adopt a through-type design, combined with the “Chinese knot” style lamp cavity and a transparent outer cover design, which has extremely high recognition, and also provides a richer visual perception for the rear of the car. In addition, the new car’s rear central part returns to BYD’s brand LOGO, and the top adopts a double-convex roof spoiler, and the rear surround is a design combining black and silver decoration, showing a good sense of fashion and sportiness.
In the interior part, the new car adopts a simple and elegant design style in the car and is equipped with ambient lights, and the overall interface is neat and clear. In terms of configuration, the new car is equipped with a 15.6-inch floating central control screen, and is built-in with DiLink 100 operating system, 50W wireless charging, and HUD head-up display function, etc. In terms of seat layout, the new car adopts a 5-seat layout in the car.
In terms of power, the new car adopts the fifth-generation DM hybrid technology and is equipped with a plug-in hybrid power system composed of a 1.5L engine and an electric motor. The maximum power of the engine is 74 kW, and the peak torque is 126 N·m; the maximum power of the drive motor is 160 kW, and the peak torque is 260 N·m. The battery adopts a lithium iron phosphate battery, and the pure electric cruising range is expected to start from 112 km, and the new car is equipped with a fast charging interface.
As a facelift model, the new Song PLUS DM-i doesn’t have much change in appearance, still following the design language of the Ocean Network, but has been upgraded and optimized in details, and the overall shape is more refined. Specifically, the new car’s front face adopts a horizontal grille design, and is matched with sharp LED lamp groups on both sides, with relatively strong visual impact. In addition, the air intake design on both sides of the new car’s lower surround also adds a sporty flavor to the vehicle.
On the side of the body, the new car has a smooth shape, and the slightly upward waistline runs through from the front of the head to the rear. In addition, the new car does not adopt the currently popular hidden door handle design, but still adopts the traditional door handle design, and is matched with a newly designed large-sized multi-spoke two-color wheel rim, and the visual effect has a relatively strong sense of fashion. In terms of dimensions, the new car has a length, width and height of 4775/1890/1670 mm respectively, and a wheelbase of 2765 mm, which is consistent with the current model and is positioned as a compact SUV. In the rear part of the car, the taillights of the new car continue to retain the current design, adopting a slender through-type taillight design, and is equipped with an illuminated BYD LOGO, which has extremely high recognition after being illuminated. The roof spoiler assembly and the wide rear surround enhance the visual layering sense of the rear.
In the interior part, the new car adopts a new color scheme of Xuan Tian color and sand and stone beige, which looks relatively fashionable. The car is equipped with a 15.6-inch floating central control screen, and is built-in with DiLink 100 operating system, 50W wireless charging, and HUD head-up display function, etc. In terms of seats, the new car adopts an integrated seat design, and the two-color spliced style looks very fashionable. In terms of power, the new car also adopts the fifth-generation DM technology, and adopts a DM hybrid system composed of a 1.5L engine and a motor, with a maximum power of 74 kW, and the motor’s maximum power is 160 kW, and is matched with BYD lithium iron phosphate blade battery.
To sum up, the biggest highlight of the two models, BYD Song L DM-i and the new Song PLUS DM-i this time, is that they are equipped with BYD’s fifth-generation DM plug-in hybrid technology.
BYD’s fifth-generation DM technology was released on May 28. At the same time, the two models Qin L DM-i and Seal 06 DM-i with the fifth-generation DM technology were also launched at the press conference. The two new cars adopt a dual-car same-price strategy, and both have launched 5 models, and the price range is both 9.98 – 13.98 yuan. In the fierce price war competition, the price of the two models has dropped to the 100,000-yuan level, which further squeezes the market space of joint-venture fuel cars, especially the Qin L DM-i model. Retail data shows that the sales volume of this car in June was 18,021 units, ranking second in the medium-sized car market, only second to Model 3 (18,151 units), becoming another explosive model under BYD. In addition, the sales volume of Seal 06 DM-i is 7625 units, and it also enters the twelfth place in the medium-sized car sales list.
According to the plan, BYD’s annual sales target in 2024 is 3.6 million units. Official data shows that in the first half of this year, BYD’s cumulative sales volume was 1.613 million units, increasing by 28.46% year-on-year. Based on this calculation, BYD’s annual sales completion rate is 44.81%.
Retail data shows that in the first half of this year, the top five models of BYD’s sales are Qin PLUS New Energy, Song PLUS New Energy, Seagull, Song Pro New Energy, and Yuan PLUS, with sales volumes of 241,400 units, 178,300 units, 167,900 units, 120,700 units, and 118,900 units respectively.
The launch of the two models BYD Song L DM-i and Song PLUS DM-i this time will further improve BYD’s product matrix. In addition, Song L DM-i will also further fill the product gap between Song Pro DM-i and Tang DM-i. With the launch of more new cars in the second half of the year, it will help BYD further increase the market share. It is expected that BYD may be able to complete the sales target as scheduled within the year.
